Depp and Dior Sauvage have prolonged a pact that’s mentioned to be three years and price greater than $20 million, making it one of the vital profitable celeb perfume offers.
Whereas Depp confronted scrutiny amid a tumultuous court docket battle final yr along with his ex-wife Amber Heard, Dior Sauvage didn’t drop the actor, who has fronted the perfume because it launched in 2015. Three months after Depp emerged victorious from the defamation go well with, Dior Magnificence promoted Depp in a brand new social marketing campaign that was shared on the model’s Instagram account.
He can be referred to as profitable. Bernard Arnault, CEO of Dior’s mother or father firm LVMH, reported throughout a January monetary presentation that Dior Sauvage was a pacesetter in perfume gross sales by “reaching outstanding success…pushed by the picture of Johnny Depp.” Already a pacesetter within the class, Arnault additionally mentioned the perfume exhibited robust development.
Information of the deal comes days forward of what is going to certainly be a worldwide spectacle when Depp hits the Palais crimson carpet on the Cannes Movie Competition. His movie, Maïwenn’s Jeanne du Barry, is about to open the competition on Might 16. It is going to mark his first big-screen function since weathering the Heard controversy, following a 2020 launch with Andrew Levitas’ Minamata.
Whereas Dior Sauvage stood behind Depp, he confronted profession setbacks because of the Heard drama that performed out over a number of years, throughout which he was dropped by main Hollywood franchises, together with Pirates of the Caribbean and Incredible Beasts.
The looks in Cannes might be a defining second for Depp’s comeback, and the Dior Sauvage deal appears to be timed to coincide with the swell surrounding his return to the massive display screen.