The Department of Tourism (DOT) in the Philippines is optimistic that the Cordillera festivals will benefit from the growing trend of ‘revenge travel’ as the country slowly recovers from the COVID-19 pandemic. The Cordillera Administrative Region, known for its rich cultural heritage, has long been a popular destination for both local and international tourists. With the DOT’s support, Cordillera festivals are set to draw more visitors, generate revenue for the region, and help revive the tourism industry.
What is ‘Revenge Travel’?
Revenge travel refers to the surge of tourism that has been observed as travel restrictions ease and vaccination rates increase. After months of being cooped up at home due to the pandemic, people are eager to travel and make up for lost time. Revenge travel is expected to be a key driver of the tourism industry’s recovery, and the DOT believes that Cordillera festivals will be among the destinations that will benefit from this trend.
The Cordillera region is known for its vibrant festivals, which celebrate the rich cultural heritage of the indigenous communities that call the area home. Some of the most popular festivals in the region include the Panagbenga Festival in Baguio City, which celebrates the blooming of flowers and showcases the traditional dances and music of the Cordillera people; the Kadayawan Festival in Davao City, which highlights the bountiful harvest of the region; and the Igorot Festival in Bontoc, Mountain Province, which honors the traditions and customs of the Igorot people.
DOT’s Support for Cordillera Festivals
The DOT has been working closely with local governments and tourism stakeholders to promote the Cordillera festivals and attract more visitors to the region. The agency has provided financial assistance and technical support for festival organizers, as well as marketing and promotional campaigns to increase awareness of the events. The DOT believes that the Cordillera festivals will be key in driving the recovery of the tourism industry in the Philippines.
The Cordillera festivals are poised to benefit from the trend of revenge travel as the world gradually recovers from the COVID-19 pandemic. These festivals, which celebrate the cultural heritage of the Cordillera region, are a draw for both local and international tourists, and the DOT’s support is expected to boost their visibility and attract more visitors. As the tourism industry continues to recover, the Cordillera festivals are sure to play a vital role in the revival of the sector in the Philippines.